Nuestra Marca

Keep InterScribe recognizable across product, press, and campaign work.

Use this page as the source of truth for logos, icon usage, core colors, naming, and approved brand voice. If you need launch-ready copy and assets, use the promotion kit.

Color system

Use bold cyan first, neutrals second, and accents sparingly.

Logo system

Prefer the full logo for web, decks, and partner pages.

Approved naming

Write InterScribe as one word with a capital I and S.

Voice

Be precise, human, and operationally credible.

Logos

Use the full logo when recognition matters most.

The logo is the preferred mark for websites, event pages, sponsorship placements, decks, and partner announcements. Use the icon only when space is constrained or the InterScribe name appears nearby.

Approved InterScribe wordmark treatments

InterScribe has three approved full-logo treatments: Primary, Dark, and Monochrome. Use Primary as the default on light backgrounds, Dark on dark backgrounds, and Monochrome only when a single-color black treatment is required.

Primary logo
InterScribe primary logo
Dark logo
InterScribe dark logo
Monochrome logo
InterScribe monochrome logo

Color

A practical palette built for clarity.

InterScribe should look modern and high-signal. Lead with cyan, keep layouts grounded in slate neutrals, and use amber to draw attention without making the interface noisy.

InterScribe Cyan

#06B6D4

Primary highlights, links, and product signals.

Midnight

#0F172A

Headlines, UI anchors, and dark backgrounds.

Cloud

#E2E8F0

Borders, neutral surfaces, and quiet separators.

Amber Accent

#F59E0B

Announcements, badges, and warmth in editorial layouts.

Messaging

Describe the product like a team that has actually deployed it.

We do not use vague AI superlatives. We describe outcomes, operating conditions, audience needs, and the difference between live access and generic translation.

What InterScribe is

A live language access platform for captions, translation, and interpretation across events, meetings, and recordings.

How we sound

Clear, useful, and grounded. Speak like an operator who understands production pressure, not like a generic AI brand.

What to emphasize

Speed to launch, multilingual inclusion, operational reliability, and practical deployment across real audience settings.

Do
  • Talk about live translation, captions, interpretation, and multilingual participation in concrete terms.
  • Anchor claims in real environments: conferences, classrooms, worship services, webinars, meetings, and replays.
  • Position accessibility and language access as core experience design, not as an afterthought.
Avoid
  • Do not write the brand as “Interscribe”, “Inter Scribe”, or all-caps unless the format requires it.
  • Do not describe the platform as a chatbot, transcription toy, or generic meeting assistant.
  • Do not lead with hype like “revolutionary” or “magic” when a clear operational claim will do more work.

Product Naming

How to present the InterScribe product family

Use InterScribe as the master brand. Then distinguish the two product experiences clearly: InterScribe for Events for audience-facing live sessions, and InterScribe Anywhere for individual listening and comprehension. Use scrb.live as the destination URL and shorthand for Anywhere, not as a separate brand.

Master Brand

InterScribe

Use when speaking about the company, platform, category leadership, or the portfolio as a whole.

Events Product

InterScribe for Events

Use for multilingual events, captions, interpretation, attendee access, and organizer-facing live operations.

Personal Product

InterScribe Anywhere

Use for individual listening, personal capture, transcription, translation, and one-way comprehension. Direct people to scrb.live.

Recommended framing

Portfolio

InterScribe includes two distinct product experiences: InterScribe for Events and InterScribe Anywhere.

Events Positioning

Use InterScribe for Events when the buyer is an organizer, ministry, school, enterprise team, or production lead serving an audience.

Anywhere Positioning

Use InterScribe Anywhere (scrb.live) on first mention when the destination matters. After that, use InterScribe Anywhere in brand copy and scrb.live in CTA-driven copy.

Approved examples

InterScribe includes InterScribe for Events and InterScribe Anywhere.”
“Use InterScribe for Events for multilingual live experiences with attendees.”
“Try InterScribe Anywhere at scrb.live.”
InterScribe Anywhere (scrb.live) helps individuals capture, transcribe, and translate speech in real time.”
Do
  • Use “InterScribe” as the umbrella brand and make the two product lines explicit when context matters.
  • Use “InterScribe for Events” for event, audience, and organizer-facing messaging.
  • Use “InterScribe Anywhere” for personal-use messaging and “scrb.live” as its URL, CTA destination, or shorthand.
  • Clarify the buyer and use case quickly: audience-facing events versus individual comprehension.
Avoid
  • Do not let “InterScribe”, “InterScribe for Events”, “InterScribe Anywhere”, and “scrb.live” compete as if they are all master brands.
  • Do not present “Scrb.live” as a separate company or disconnected sub-brand.
  • Do not write “Scrb Live” unless you are forced to remove punctuation in a technical field.
  • Do not describe InterScribe Anywhere as the event platform, and do not describe InterScribe for Events as a solo capture tool.

Approved reference language

Company

InterScribe is the brand and platform. Use the company profile when referencing the business and mission.

View company page

Technology

Use technology language when you need to explain architecture, workflows, or system-level capabilities.

View technology page

Methodology

Use methodology language when the conversation is about quality, operating standards, or repeatable delivery processes.

View methodology page

Need ready-to-publish material?

The promotion kit bundles approved boilerplate, launch copy, event blurbs, and fast-access logo downloads for partners, affiliates, and internal campaign teams.

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